Responsible NASCAR Fans Rewarded at Kansas Speedway


Before the green flag waved at the Hollywood Casino 400 at Kansas Speedway, a total of 102 responsible fans earned valuable rewards Sunday, October 22, 2017 by making the pledge to never drive drunk. The race marks the fourth consecutive race where the track, Americrown and TEAM Coalition have partnered to promote responsible drinking and traffic safety.

Those responsible fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The grand prize includes two tickets and a VIP experience for two at the next race at Kansas Speedway in May, 2018.

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The Designated Driver for the Race from the Go Bowling 400, Darron Hicks, received two tickets and two VIP Experiences to the Hollywood Casino 400. Hicks and his guest also enjoyed a behind-the-scenes experience before the race on Sunday.

While we want every fan that comes to Kansas Speedway to enjoy everything about their race experience as much as possible, safety is always the top priority. With that in mind, we commend the fans that chose to serve as designated drivers for their family or friends during race weekend.Patrick Warren, President, Kansas Speedway
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.Rishi Nigam, Vice President, Americrown
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Kansas Speedway
TEAM Coalition

• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

(left to right) Jason LaGosh, NASCAR; Allison Taylor, Guest of Winner; Darron Hicks, Responsibility Has Its Rewards Sweepstakes Winner; Kevin Abernathy, TEAM Coalition

TEAM Coalition