10/23/2017
Before the green flag waved at the Hollywood Casino 400 at Kansas Speedway, a total of 102 responsible fans earned valuable rewards Sunday, October 22, 2017 by making the pledge to never drive drunk. The race marks the fourth consecutive race where the track, Americrown and TEAM Coalition have partnered to promote responsible drinking and traffic safety.
Those responsible fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The grand prize includes two tickets and a VIP experience for two at the next race at Kansas Speedway in May, 2018.
The Designated Driver for the Race from the Go Bowling 400, Darron Hicks, received two tickets and two VIP Experiences to the Hollywood Casino 400. Hicks and his guest also enjoyed a behind-the-scenes experience before the race on Sunday.
While we want every fan that comes to Kansas Speedway to enjoy everything about their race experience as much as possible, safety is always the top priority. With that in mind, we commend the fans that chose to serve as designated drivers for their family or friends during race weekend.<span class="su-quote-cite">Patrick Warren, President, Kansas Speedway</span>
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management. Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.<span class="su-quote-cite">Rishi Nigam, Vice President, Americrown</span>
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks, beer companies and state offices of highway safety. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.<span class="su-quote-cite">Jill Pepper, Executive Director, TEAM Coalition</span>
Kansas Speedway
Racing returns to Kansas Speedway on Friday, May 12 with the NASCAR Camping World Truck Series Toyota Tundra 250, and Saturday, May 13 with the Monster Energy NASCAR Cup Series Go Bowling 400 under the lights! In October, the Hollywood Casino 400 is an elimination race in the Monster Energy Series playoffs on Sunday, Oct. 22. The NASCAR XFINITY Series Kansas Lottery 300 will again be a part of the playoffs for the NASCAR XFINITY Series on Saturday, Oct. 21, while the ARCA Racing Series presented by Menards will wrap up their season on Friday, Oct. 20. Tickets are currently on sale by calling 866.460.RACE (7223) or online at
www.kansasspeedway.com.
General parking is always free at Kansas Speedway and fans can bring in one 14x14x14-inch soft-sided cooler with their favorite food and beverages. Fans also have the opportunity to purchase a parking pass to park closer to the Speedway, and also VIP Tailgating options are available. Call 913.328.3391 for additional information. Fans can follow Kansas Speedway on Facebook at www.facebook.com/kansasspeedway or follow us on Twitter (@kansasspeedway).
Americrown
Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it!
Americrown’s team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests’ experience! For more information, visit www.americrown.com.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Americrown, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit
TEAMCoalition.org or
FansDontLetFansDriveDrunk.org.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
(left to right) Jason LaGosh, NASCAR; Allison Taylor, Guest of Winner; Darron Hicks, Responsibility Has Its Rewards Sweepstakes Winner; Kevin Abernathy, TEAM Coalition
Author: michelleteamcoalition
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