Responsibility Has Its Rewards at ISM Raceway


The Monster Energy NASCAR Cup Series™ made its way to Arizona for the TicketGuardian 500 at ISM Raceway on March 11, 2018. Before the green flag waved, TEAM congratulated Josh Willard on being named the Responsibility Has Its Rewards sweepstakes winner from the 2017 Can-Am 500 race. With our partners NASCAR and ISM Raceway, Josh and his guest received a pair of tickets and a behind-the-scenes experience. Josh said that he had “always wanted to go to the pit garages” and that it was “an experience of a lifetime.”

Thanks to our partnership with NASCAR, TEAM looks forward to providing more unforgettable experience for race fans who pledge to never drive drunk and always have a safe ride home at future races at ISM Raceway.

The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Phoenix International Raceway
Since 1964, Phoenix International Raceway has been the premier motorsports venue in the Southwest. Founded as an open-wheel racing mecca, PIR was proud to host the Desert Diamond West Valley Phoenix Grand Prix Verizon IndyCar Series race under the lights in April. Phoenix is the only track in the West to feature two NASCAR Sprint Cup Series weekends a year, beginning with the Good Sam 500 race weekend in March. The schedule is anchored by the upcoming Can-Am 500 race weekend on Nov. 11-13, the semifinal race in the Chase for the NASCAR Sprint Cup after which the field will be reduced to the final four championship contenders.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit


• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

Responsibility Has Its Rewards Sweepstakes winner, Josh Willard and Guest Nicole Willard, enjoying behind the scene access at the TicketGuardian 500 at ISM Raceway