Responsible NASCAR Fans at Dover International Speedway

10/02/2017

Responsible race fans earned valuable rewards at the Apache Warrior 400 presented by Lucas Oil at Dover International Speedway on October 1, 2017. The track, Busch and TEAM Coalition partnered to promote responsible drinking and traffic safety at Dover International Speedway.

Before the race, 375 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, a bottle of Aquafina water, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and a VIP experience for two at the first Monster Energy NASCAR Cup Series™ race at Dover International Speedway in 2018.

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While we want every fan that comes to Dover International Speedway to enjoy things as much as they can, safety is always the top priority. With that in mind, the fans that chose to serve as designated drivers for their family or friends this past weekend should be commended.Mike Tatoian, President and CEO, Dover International Speedway
Anheuser-Busch has led our industry in promoting responsible drinking for more than 35 years, and the Busch NA Good Sport program reminds fans who choose to drink to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Dover International Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, VP of CSR-Better World, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Dover International Speedway

Anheuser-Busch
TEAM Coalition
US DOT / NHTSA 2015 NATIONAL DATA:

•10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 

 

TEAM Coalition