Corona Light and TEAM Coalition Reward Responsible Fans at Kenny Chesney Concert -

06/13/2016

Responsible music fans had the chance to enter the Responsibility Has Its Rewards Sweepstakes at the recent Kenny Chesney Concert at CMAC on Friday, June 10, 2016. Corona Light and TEAM Coalition partnered to promote responsible drinking at the event.

164 fans made the pledge to Relax Responsibly – never drive drunk and always have a designated driver. Fans who pledged received a free water and entrance into the Responsibility Has Its Rewards (RHIR) Sweepstakes. 10 randomly selected responsible fans were the first prize winners, each receiving an autographed Kenny Chesney Poster.

One randomly selected responsible fan, Gary Fagen, was the grand prize winner of the RHIR sweepstakes. Fagen received an acoustic guitar autographed by Kenny Chesney.

Constellation Brands is committed to promoting responsible drinking through all of our brands. We are proud to join an organization that has a long history of success training facility employees and encouraging sports fans to drink responsibly by always using a designated driver. A number of our beer brands are actively involved in sports and entertainment sponsorships. Joining TEAM Coalition enhances our opportunities to reach that audience with a very important message that can help keep people safe.Jim Ryan, Senior Vice President, Corporate Affairs, Constellation Brands Beer Division

The success of TEAM Coalition is a direct result of the commitment from our member organizations, the companies which promote messages of responsibility and guests who participate in responsibility programs. Teamwork is what this organization is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Constellation Brands Beer Division

Constellation Brands Beer Division is the exclusive brewer, marketer and supplier of a growing portfolio of high-end, iconic, imported beer brands for the U.S. market. The company’s beer portfolio includes Corona Extra (the #1 imported beer in the U.S.), Corona Light (the #1 imported light beer in the U.S.), Modelo Especial (the #2 imported beer in the U.S.), Negra Modelo, Pacifico and Victoria beer brands. For more information, please visit www.cbrands.com

TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Constellation Brands, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.

US DOT / NHTSA 2014 NATIONAL DATA:

• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Author: jacksonteamcoalition