Brown-Forman, HERO Campaign and Partners Promote Responsibility with Louisville Men’s Basketball

12/10/2015

Brown-Forman brought TEAM Coalition to an impressive group of partners working together to reward responsible fans at the KFC Yum! Center on Saturday December 19, 2015. The University of Louisville men’s basketball team took on the Western Kentucky Hilltoppers on the court. Before the game the Kentucky Office of Highway Safety, the HERO Campaign, the BRICC Coalition, Centerplate, Brown-Forman and TEAM Coalition offered fans the opportunity to pledge to be designated drivers. Those who participated autographed a responsibility wall and smiled for a souvenir photo.

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CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK!

Everyone who participated was given a $15 yellow cab voucher, a coupon for a free 20 oz. soda from Centerplate and was entered to win a Rick Pitino autographed basketball.

Brown-Forman
For 144 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, El Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. For more information go to www.brown-forman.com.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Brown-Forman, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org. .
US DOT / NHTSA 2014 NATIONAL DATA:

• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Author: jacksonteamcoalition
TEAM Coalition