Brown-Forman brought TEAM Coalition to an impressive group of partners working together to reward responsible fans at Papa John’s Cardinal Stadium on Saturday October 24, 2015. The University of Louisville Football team took on the Boston College Eagles on the field. Before the game the Kentucky Office of Highway Safety, the HERO Campaign, the BRICC Coalition, Centerplate, Brown-Forman and TEAM Coalition offered fans the opportunity to pledge to be designated drivers. Those who participated autographed a responsibility wall and smiled for a souvenir photo.
Fans who made the pledge received a coupon for a free 20 oz. soda from Centerplate and were entered to win a Bobby Petrino autographed football.
US DOT / NHTSA 2014 NATIONAL DATA:
• In 2014 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.