For the second year in a row, Atlanta Motor Speedway, NASCAR and TEAM Coalition partnered to promote responsible drinking and traffic safety at the Folds of Honor QuikTrip 500 on February 25, 2018.
Before the rain came down and delayed the race nearly three hours, 37 fans made the pledge to be responsible. Fans over 21 pledged never to drive drunk and always to have a designated driver. Fans under 21 pledged to buckle up every trip, every time. The fans had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The prize includes two tickets and a VIP experience for two at the 2019 Monster Energy NASCAR Cup Series™ race at Atlanta Motor Speedway.
The Responsible Fan of the Race from the 2017 Monster Energy NASCAR Cup Series™ race at Atlanta Motor Speedway was Janice Fore. She and her guest received two tickets and two hot passes to the Folds of Honor QuikTrip 500.
US DOT / NHTSA 2016 NATIONAL DATA:
• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.