Seattle Sounders FC Designated Driver Wins Trip to MLS Cup™


The 2017 Major League Soccer season ended with a rematch of last year’s MLS Cup™. Seattle Sounders FC and Toronto FC squared off to crown a champion at BMO Field. And one lucky Seattle supporter made the cross-continent trip to see her team play as the winner of the “Responsibility Has Its Rewards” sweepstakes.

Kristin Massoth from Seattle, WA, the Seattle Sounders FC Designated Driver for the Season, was randomly selected as the grand prize winner of the “Responsibility Has Its Rewards” sweepstakes. The sweepstakes is in its thirtieth season, provided by TEAM Coalition with support from Major League Soccer and HEINEKEN USA.  It continues to succeed in raising awareness for the designated driver programs offered by MLS clubs.

Kristin and her guest attended the 2017 MLS Cup™ at BMO Field, home of Toronto FC. Before kickoff, they were able to watch warm-ups from the field behind the Seattle goal. She was one of 52,015 supporters who pledged to be designated drivers at MLS games throughout the 2017 season, ensuring a safe ride home for their friends and family.

Major League Soccer is happy to support and continue to work alongside TEAM Coalition in support of the key objectives of improving the game day experience for all our guests, together with the extremely successful Responsibility Has Its Rewards and the Designated Driver programs. The work that TEAM continues to be involved in can only make our events safer and more secure for all attending and supporting soccer. We are privileged to be a partner with TEAM.Ray Whitworth, Senior Vice President of Security & Operations with Major League Soccer and Chairman of TEAM Coalition
HEINEKEN USA is proud to be a member of TEAM Coalition and promote responsibility throughout the MLS season. The Responsibility Has Its Rewards program is an engaging way to support designated drivers in making responsible decisions. By working with TEAM Coalition and MLS, we support a fun and safe environment for our fans to enjoy the great game of soccer.Tara Rush, SVP and Chief of Corporate Relations, HEINEKEN USA
The success of the Responsibility Has Its Rewards campaign with Major League Soccer and HEINEKEN USA is a direct result of the commitment from the League, the MLS clubs, sponsors, concessionaires and all the campaign partners. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
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• In 2016, 10,497 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 1.7% from the 10,265 fatalities in 2015.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash

(left to right) Kevin Abernathy, Event Manager with TEAM Coalition; Kristin Massoth, Seattle Sounders FC Designated Driver for the Season; Kelly Hancock, Guest of Seattle Sounders FC Winner

TEAM Coalition