Responsible Fans Rewarded at Atlanta Motor Speedway -

03/06/2017

For the first time, Atlanta Motor Speedway, NASCAR and TEAM Coalition partnered to promote responsible drinking and traffic safety at the Folds of Honor QuikTrip 500 on March 5, 2017.

Before the race, 171 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The grand prize includes two tickets and a VIP experience for two at the 2018 Monster Energy NASCAR Cup Series™ race at Atlanta Motor Speedway.

CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK!

The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks and the fans. Teamwork is what this campaign is all about. We are demonstrating that when everyone takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition

Atlanta Motor Speedway

Located on 887 acres in Hampton, Georgia, just 25 miles south of Atlanta, Atlanta Motor Speedway is one of the country’s top sports, corporate, family and entertainment facilities. Since holding its first race in 1960, Atlanta Motor Speedway has become a premiere facility for several forms of racing, in addition to a wide range of other events including concerts, festivals, business conventions and even the Georgia State Fair. Atlanta Motor Speedway is one of several facilities across the country owned and operated by Speedway Motorsports, Inc., a leading marketer and promoter of motorsports entertainment in the United States. Each year, Atlanta Motor Speedway hosts its annual NASCAR Weekend, featuring races in all three of NASCAR’s national touring series.

TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include NASCAR, Anheuser-Busch Companies, Americrown, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit TEAMCoalition.org.

US DOT / NHTSA 2015 NATIONAL DATA:

• 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

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