Major League Soccer, Heineken and TEAM Coalition Reward Responsibility at 2015 MLS All-Star Game


Major League Soccer (MLS), Colorado Rapids, HEINEKEN USA and TEAM Coalition encouraged supporters to be responsible while attending the 2015 AT&T MLS All-Star Game and Soccer Celebration on Wednesday, July 29 at Dick’s Sporting Goods Park in Commerce City, CO.

Responsibility Has Its Rewards is an MLS league-wide sweepstakes that rewards one randomly-selected supporter, who pledged to be a designated driver during the previous regular season, with a trip to the All-Star Game. This year’s winner is Nancy Butterfield, a responsible Colorado Rapids supporter who attended the 2015 AT&T MLS All-Star Game with her guest, Glen Butterfield. Butterfield was recognized on the field, serving as a representative of the 33,150 MLS supporters who pledged to be designated drivers last season.

86 supporters pledged to be responsible at the 2015 MLS Soccer Celebration held at Dick’s Sporting Goods Park before the game. All soccer fans who visited the TEAM Coalition booth at Soccer Celebration received a souvenir photo displaying the responsibility message along with All-Star images.

MLS ASG 2015-07-29 15-29-06PM
MLS ASG 2015-07-29 15-58-01PM
MLS ASG 2015-07-29 16-51-10PM
MLS ASG 2015-07-29 17-14-48PM


One of Major League Soccer’s top priorities is the safety of our fans, and our partnership with TEAM Coalition is an excellent program that provides a positive message. We’re pleased to work with TEAM Coalition to promote responsible habits.<span class="su-quote-cite">Don Garber, Commissioner, Major League Soccer</span>

HEINEKEN USA is proud to be a member of TEAM Coalition and promote responsibility throughout the MLS season. The Responsibility Has Its Rewards program is an engaging way to support designated drivers in making responsible decisions. By working with TEAM Coalition and MLS, we support a fun and safe environment for our fans to enjoy the great game of soccer.<span class="su-quote-cite">Tara Rush, SVP and Chief of Corporate Relations, HEINEKEN USA</span>

About MLS
Headquartered in New York City, Major League Soccer features 20 clubs throughout the United States and Canada.  The 2015 season features the most comprehensive U.S. media rights partnership in the history of the league, as eight-year agreements with ESPN, FOX Sports and Univision Deportes commenced. For more information about MLS, visit

TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Soccer, Major League Baseball, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit or



• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.