TEAM Coalition and NHL partnered on three events promoting alcohol responsibility in the current fiscal year. A total of 1,026 photos have been taken. Each included a message about drunk driving prevention or wearing your seat belt. Those photos were viewed a total of 3,011 times. That is an average of nearly three views per photo.
TEAM Coalition also partnered with the NHL on the Responsibility Has Its Rewards sweepstakes with grand prizes of tickets to the Winter Classic.