Tuaca Brings Responsible Tailgating Message to Lambeau Field Tundra Zone

09/04/2015

Tuaca rewarded responsible tailgaters at Lambeau Field on Thursday September 3, 2015. Tailgaters Urging Responsibility and Fun – TURF – is a program that Brown-Forman and TEAM Coalition have shared through the Jack Daniel’s brand with several NFL teams including the Miami Dolphins, Minnesota Vikings, San Francisco 49ers and Cleveland Browns. With Tuaca at Lambeau Field, fans enjoying the pre-game experience in the Tundra Zone at Lambeau Field are also helping communicate the message of responsibility.

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CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK!

58 fans made the TURF pledge and autographed the responsibility wall. Souvenir photo were sent instantly via email or text. Every participating fan was entered to win a Tuaca prize pack.

Brown-Forman
For 144 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, El Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide. For more information go to www.brown-forman.com.
TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include National Football League, Major League Baseball, Major League Soccer, NASCAR, National Basketball Association, National Hockey League, National Collegiate Athletic Association, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information visit www.TEAMCoalition.org or www.FansDontLetFansDriveDrunk.org.
US DOT / NHTSA 2013 NATIONAL DATA:

• In 2013, 10,076 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 2.4% from the 10,322 fatalities in 2012.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

Author: jillteamcoalition
TEAM Coalition