Responsible NASCAR Fans at Martinsville Speedway


Responsible NASCAR fans earned valuable rewards on April 3, 2016 at the STP 500 at Martinsville Speedway. It marked the first time the track, Americrown and TEAM Coalition partnered to offer the designated driver and promote responsible drinking and traffic safety.

Martinsville 2016-04-03 11-58-32AM
Martinsville 2016-04-03 12-02-30PM
Martinsville 2016-04-03 12-11-37PM

Before the race, 266 fans made the pledge to be designated drivers for their group. All of them had the opportunity to autograph a responsibility wall, receive a free souvenir photo and instant prizes and enter for a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two hot passes to the next NASCAR Sprint Cup Series race at Martinsville Speedway in October.

While we want every fan that comes to Martinsville Speedway to enjoy everything about their race experience as much as possible, safety is always the top priority. With that in mind, we commend the fans that chose to serve as designated drivers for their family or friends during race weekend.Clay Campbell, President, Martinsville Speedway
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.Rishi Nigam, Vice President, Americrown
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Martinsville Speedway

TEAM Coalition

• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition