Responsible NASCAR Fans at Dover International Speedway

05/16/2016

Responsible fans earned valuable rewards at Sunday’s AAA 400 Drive for Autism at Dover International Speedway. The track, Busch and TEAM Coalition partnered to promote responsible drinking and traffic safety.

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Before the race, 113 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, a bottle of Aquafina water, and a chance to be selected as the Designated Driver for the race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and a VIP experience for two at the October Sprint Cup Series™ race at Dover International Speedway.

The Designated Driver for the Race from the October 4, 2015 NASCAR Sprint Cup Series™ race at Dover International Speedway, Richard Clark, received his Responsibility Has Its Rewards sweepstakes prize on Sunday – two tickets and a VIP behind-the-scenes experience before the race.

While we want every fan that comes to Dover International Speedway to enjoy things as much as they can, safety is always the top priority. With that in mind, the fans that chose to serve as designated drivers for their family or friends this past weekend should be commended.Michael Tatoian, President and CEO, Dover International Speedway
Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and the Busch designated driver program reminds fans who choose to drink, to do so responsibly and get their friends home safely. We all share the same streets after the race. This partnership with Dover International Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe.Katja Zastrow, VP of CSR-Better World, Anheuser-Busch
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Dover International Speedway

Anheuser-Busch
TEAM Coalition
US DOT / NHTSA 2014 NATIONAL DATA:

• In 2014, 9,967 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decrease of 1% from the 10,076 fatalities in 2013.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 

(L to R): Kevin Abernathy (Program Associate at TEAM Coalition), Michael Clark (Guest of Sweepstakes Winner), Richard Clark (2015 Responsibility Has Its Rewards Sweepstakes Winner from Dover International Speedway) and Dan Klenetsky (Manager, Public & Government Affairs at NASCAR)

TEAM Coalition