Responsible NASCAR Fans at Darlington Raceway


Responsible NASCAR fans earned valuable rewards at the Bojangles’ Southern 500 on September 4, 2016. The race marks the first time Darlington Raceway, Americrown and TEAM Coalition partnered to offer the designated driver program and promote responsible drinking and traffic safety.


Before the race, 175 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The grand prize includes two tickets and a VIP experience for two at the 2017 NASCAR Cup Series™ race at Darlington Raceway on September 3, 2017.

We want every fan that comes to Darlington Raceway to enjoy everything about their race experience as much as possible. Their safety is always the top priority. We commend the fans that chose to serve as designated drivers for their family or friends during race weekend. It simply is the right thing to do.Kerry Tharp, President, Darlington Raceway
Americrown believes responsible alcohol consumption improves the fan experience at events. As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.Rishi Nigam, Vice President, Americrown
The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated driver program partners, including the tracks, concessionaires, beer companies and beer distributors. Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins.Jill Pepper, Executive Director, TEAM Coalition
Darlington Raceway

TEAM Coalition

• In 2015, 10,265 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, an increase of 3.2% from the 9,943 fatalities in 2014.

• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.

• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition