Anheuser-Busch and TEAM Coalition

Anheuser-Busch and TEAM Coalition

Anheuser-Busch is an MVP member of TEAM Coalition, contributing $50,000 annually. The organizations work together to ensure that fans enjoy their beers responsibly by always having a designated driver and never driving drunk. Since the introduction of the Decide To Ride Program – a partnership among Anheuser-Busch, MADD, and Uber – all responsible fan programs have featured that campaign along with Responsibility Has Its Rewards. Budweiser is the official beer of MLB, Bud Light is the official beer of the NFL. And Michelob Ultra is the official beer of the NBA and the NHL. Through these programs, hundreds of thousands of fans every year pledge to have a safe ride home.

Global Beer Responsible Day

TEAM Coalition joined Anheuser-Busch at Madison Square Garden to celebrate Global Beer Responsible Day on October 1, 2024. Anheuser-Busch employees volunteered to staff responsible fan program for the preseason Rangers vs. Devils game. The digital pledge program featured Global Beer Responsible Day.

The night highlighted the Anheuser-Busch partnership with MADD and Uber for Decide To Ride.

Madison Square Garden was a fitting location to highlight responsibility. During the 2024 fiscal year, 2,025 employees from Madison Square Garden, Radio City Music Hall, Sphere, and the Chicago Theatre became TEAM certified.

In-Person Activations

For more than two decades, Anheuser-Busch and TEAM Coalition have been engaging on-site with fans. Whether on the in-field at NASCAR races or in the tailgate before an NFL game, thousands of fans have pledged to have a safe ride home after adding their autograph to a responsibility wall or inflatable and smiling for a souvenir photo. Click here to see the albums from those activations.