MillerCoors

Responsible Race Fans Rewarded at Talladega Superspeedway

It was an exciting and responsible race weekend in advance of the 2018 Monster Energy NASCAR Cup Series 1000Bulbs.com 500 at Talladega Superspeedway. On October 12 and 13, 2018, 949 fans took the pledge to Hold True and Enjoy Miller Time Responsibly – a promise to never drive drunk and always have a safe ride

Read More…


Responsible Race Fans Rewarded at Bristol Motor Speedway

It was an exciting and responsible race weekend in advance of the 2018 Monster Energy NASCAR Cup Series Bass Pro Shops NRA Night Race at Bristol Motor Speedway. On August 16 and 17, 2018, 78 fans braved the elements and took the pledge to Hold True and Enjoy Miller Time Responsibly – a promise to

Read More…


Braves Fans Get Home Safe

Fans who attended the Atlanta Braves games versus the Milwaukee Brewers at SunTrust Park on August 10, 11 & 12, 2018 were treated to a great weekend of baseball with the Braves taking the series two games to one. Off the field, nearly 100 fans showed their commitment to responsible drinking by autographing a giant

Read More…


Responsible Race Fans Rewarded at New Hampshire Motor Speedway

It was an exciting and responsible race weekend for the 2018 Monster Energy NASCAR Cup Series Foxwoods Resort Casino 301 at New Hampshire Motor Speedway. On July 22, 2018, 317 fans took the pledge to Hold True and Enjoy Miller Time Responsibly – a promise to never drive drunk and always have a safe ride

Read More…


Responsible NASCAR Fans Rewarded at Chicagoland Speedway

Responsible race fans earned valuable rewards at Chicagoland Speedway for the three days of NASCAR racing on June 29, 30 and July 1, 2018. Miller Lite and TEAM Coalition partnered to promote responsible drinking and traffic safety at the track. 717 fans made the pledge to Hold True and Get Home Safely. All of them had

Read More…


Responsible Indianapolis 500 Fans End The Night With A Safe Ride Home

Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 25, 26 and 27, 2018) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Firestone Legends Day on Saturday and the Snake

Read More…


Responsible NASCAR Fans Rewarded at Dega

As the Monster Energy NASCAR Cup Series raced into town for the GEICO 500, Talladega Superspeedway, Miller Lite, Americrown and TEAM Coalition were there to promote responsible drinking and traffic safety at the race on April 28-29, 2018.  303 responsible NASCAR fans earned valuable rewards before the green flag waved. Each responsible race fan made

Read More…


Alcohol Responsibility at 2018 Coors Light NHL Stadium Series

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2018 Coors Light NHL Stadium SeriesTM in Annapolis, MD. In the PreGame festivities outside Navy-Marine Corps Memorial Stadium on Saturday, March 3, 2018, a total of 350 NHL fans made the pledge never to drive drunk and always to have a designated driver. “Refresh Responsibly. Get Home

Read More…


Responsibility Has Its Rewards at the 2018 Honda NHL® All-Star Game

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2018 NHL PreGame™, 2018 GEICO Skills Competition™ and the 2018 Honda NHL® All-Star Game in Tampa, FL on January 25, 26, 27 and 28, 2018. While the NHL® All-Stars displayed their amazing skills on the ice, 1,800 NHL®

Read More…


Coors Light and TEAM Promote Responsible Drinking at 2018 Rose Bowl

While Georgia and Oklahoma showed the sellout crowd an amazing College Football Playoffs semi-final game, Coors Light partnered with TEAM Coalition to offer a responsibility promotion in advance of the 104th Rose Bowl game on January 1, 2018. Before kick-off, 328 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph represented a pledge never

Read More…


TEAM Coalition