MillerCoors

Responsible NASCAR Fans Have Great Taste at New Hampshire Motor Speedway

TEAM Coalition and Miller Lite celebrated responsibly at the 2019 Monster Energy NASCAR Cup Series Foxwoods Resort Casino 301 at New Hampshire Motor Speedway on Sunday July 21, 2019. 288 fans made the pledge to never drink and drive and always have a designated driver. All of them had the opportunity to receive a free souvenir

Read More…


Detroit Tigers Fans Have Great Taste, Pledge to be Responsible

TEAM Coalition and Miller Lite celebrated responsibly at Comerica Park in Detroit, MI for the Tigers three-game series versus the Boston Red Sox on July 5-July 7, 2019. 159 responsible fans pledged to have a designated driver while enjoying the pre-game festivities. Over the course of the event, 91 photos were taken in front of a

Read More…


Responsible NASCAR Fans Have Great Taste at Chicagoland Speedway

Responsible race fans earned valuable rewards at Chicagoland Speedway for the three days of NASCAR racing on June 28-30th, 2019. Miller Lite and TEAM Coalition partnered to promote responsible drinking and traffic safety at the track. 812 fans made the pledge to never drink and drive and always have a designated driver. All of them had

Read More…


Responsible Indianapolis 500 Fans Always Have a Designated Driver

Responsible race fans earned valuable rewards at the Indianapolis Motor Speedway during the Indianapolis 500 weekend (May 24, 25 and 26, 2019) through a partnership between the track, MillerCoors and TEAM Coalition. The partners promoted responsible drinking and drunk driving prevention at Friday’s Miller Lite Carb Day, Firestone Legends Day on Saturday and the Snake

Read More…


Always Have A Designated Driver at Talladega Superspeedway

Have Great Taste. Never Drink and Drive. Always Have a Designated Driver. That was the responsibility message that Miller Lite and TEAM Coalition shared with race fans on Friday April 26th and Saturday April 27th in advance of the 2019 Monster Energy NASCAR Cup Series GEICO 500 at Talladega Superspeedway. 1,358 fans took the pledge

Read More…


Responsibility Has Its Rewards at the 2019 Coors Light NHL® Stadium Series

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2019 Coors Light NHL Stadium SeriesTM  at Lincoln Financial Field in Philadelphia, PA on February 23, 2019. While the Flyers and Penguins battled it out on the outdoor ice, 613 NHL® fans scored a responsibility hat trick off the ice,

Read More...

Responsibility Has Its Rewards at the 2019 Honda NHL® All-Star Game

(L to R): Cole Flint, TEAM Coalition; Carl Mittleman, President of Aramark Sports and Entertainment; David Hackett, District Sales Manager for MillerCoors; Jan Paul Matthews, Pittsburgh Penguins Designated Driver For the Season and winner of the Responsibility Has Its Rewards sweepstakes; Margaret Altman, guest of Mr. Matthews; Jackie Bartolomeo, NHL Social Impact, Growth & Legislative

Read More...

Fans Refreshed Responsibly at 2019 Bridgestone NHL Winter Classic

The NHL, Coors Light and TEAM Coalition promoted responsible drinking at the events surrounding the 2019 Bridgestone NHL Winter ClassicTM at Millennium Park in Chicago, IL and at Notre Dame Stadium in South Bend, IN. CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK! For the three days leading up the 2019 Bridgestone NHL Winter ClassicTM on January 1,

Read More...

Coors Light, RADD and TEAM Promote Responsible Drinking at 2019 Rose Bowl

While Ohio State and the University of Washington showed the sellout crowd an amazing game, Coors Light, RADD and TEAM Coalition partnered to offer a multi-faceted alcohol responsibility promotion in advance of the 105th Rose Bowl game on January 1, 2019. Before kick-off, 170 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph

Read More...

Responsible Race Fans Rewarded at Talladega Superspeedway

It was an exciting and responsible race weekend in advance of the 2018 Monster Energy NASCAR Cup Series 1000Bulbs.com 500 at Talladega Superspeedway. On October 12 and 13, 2018, 949 fans took the pledge to Hold True and Enjoy Miller Time Responsibly – a promise to never drive drunk and always have a safe ride

Read More…


TEAM Coalition