Monthly Archives: January 2018

Responsibility Has Its Rewards at the 2018 Honda NHL® All-Star Game

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2018 NHL PreGame™, 2018 GEICO Skills Competition™ and the 2018 Honda NHL® All-Star Game in Tampa, FL on January 25, 26, 27 and 28, 2018. While the NHL® All-Stars displayed their amazing skills on the ice, 1,800 NHL®

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TEAM Joins NCAA and University of Virginia for 2018 APPLE Training Institute

TEAM Coalition attended two APPLE Training Institutes in January 2018. The first was in Charlottesville, VA, and the second was in San Diego, CA. Both conferences were sponsored by the University of Virginia and the NCAA. The APPLE Training Institute, developed and coordinated by the Gordie Center for Substance Abuse Prevention at the University of

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Responsible Fans Rewarded at Brooklyn Nets Game vs Miami Heat

Constellation Brands has again expanded its work with the TEAM Coalition to include support for the Brooklyn Nets. Over the remainder of the 2017-18 season, there will be four activations at Nets home games to promote responsible fan behavior. On January 19, 2018, Modelo Especial and TEAM kicked-off the effort at Barclays Center in Brooklyn,

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Responsible Fans at the 2018 NCAA FCS Championship

TEAM Coalition traveled to Frisco, TX for the 2018 NCAA Division I Football Championship on January 6, 2018 to reward fans who made the Responsibility Has Its Rewards pledge to: • Always Buckle Up – Every Trip, Every Time • Never Drive Drunk • Always Have a Designated Driver • Never Provide Alcohol to Anyone Under

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Coors Light and TEAM Promote Responsible Drinking at 2018 Rose Bowl

While Georgia and Oklahoma showed the sellout crowd an amazing College Football Playoffs semi-final game, Coors Light partnered with TEAM Coalition to offer a responsibility promotion in advance of the 104th Rose Bowl game on January 1, 2018. Before kick-off, 328 fans smiled for souvenir photos after autographing the responsibility helmet. Each autograph represented a pledge never

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Corona Extra and TEAM Coalition Reward Rams Fans Who Relax Responsibly

Responsible Rams fans had the chance to pose for a souvenir photo and enter the Corona Extra Responsibility Has Its Rewards (RHIR) Sweepstakes at the Los Angeles Rams vs. San Francisco 49ers game at the LA Memorial Coliseum on Sunday, December 31, 2017. Corona Extra and TEAM Coalition are partnering with the Rams all season to promote responsible

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Alcohol Responsibility at 2018 Bridgestone NHL Winter Classic

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2018 Bridgestone NHL Winter ClassicTM at Citi Field in Flushing, NY. CLICK HERE TO SEE ALL OF THE FAN PHOTOS ON FACEBOOK! Prior to the game on January 1, 2018, 60 NHL fans made the pledge never to drive drunk, always to have a designated driver and

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#SeahawksDesignate vs. Cardinals 2017

Fans who attended the Seattle Seahawks game versus the Arizona Cardinals at CenturyLink Field on Sunday December 31, 2017 showed amazing support for the Seahawks. Seahawks fans did their best to represent in the Bud Light Good Sport Designated Driver Challenge against their NFC West rivals. 80 fans pledged to be Good Sports – designated drivers for their group.  Fans registered at

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#HereWeGoResponsibly Steelers vs. Browns 2017

Fans who attended the Pittsburgh Steelers game versus the Cleveland Browns at Heinz Field on Sunday December 31, 2017 showed amazing support for the home team. Steelers fans did their best to represent in the Bud Light Good Sport Designated Driver Challenge against their AFC North rivals. 196 fans pledged to be Good Sports – designated drivers for their group. 

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#ResponsibleRams vs. 49ers 2017

Fans who attended the Los Angeles Rams game versus the San Francisco 49ers at the Los Angeles Memorial Coliseum on Sunday December 31, 2017 showed amazing support for the Rams. Rams fans did their best to represent in the Bud Light Good Sport Designated Driver Challenge against their NFC West rivals. 131 fans pledged to be Good Sports – designated

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