Monthly Archives: June 2017

Responsible Mexico Supporters Rewarded in Houston

Soccer United Marketing (SUM), Bud Light and TEAM Coalition encouraged supporters to be responsible while attending the 2017 Mexican National Team Tour and Fútbol Fiesta on Wednesday, June 28th at NRG Stadium. Before the match, 280 supporters pledged to be responsible in the Fútbol Fiesta. Everyone who made the Bud Light Good Sport pledge had the opportunity to autograph

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Portland Timbers Host Cascadia Responsibility Challenge

The Portland Timbers hosted their second Cascadia Responsibility Challenge match of the season when the Club faced Seattle Sounders FC on June 25, 2017. The home side played to an exciting 2-2 draw against their arch-rivals. Before the match kicked off, 202 supporters helped the Timbers earn points in the Cascadia Responsibility Challenge, a friendly competition presented by el

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Fans Refresh Responsibly at the 2017 NHL Draft™ Fan Fest

The NHL teamed with Coors Light (the official beer of the NHL®) and TEAM Coalition to promote responsible drinking at the 2017 NHL Draft™ Fan Fest at the United Center on June 23-24, 2017. During the Fan Fest, 906 NHL fans made the right pick by pledging to never to drive drunk, always to have a designated driver and never provide

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Houston Dynamo Host Bud Light Good Sport Challenge

The Houston Dynamo hosted the second installment of this year’s Good Sport Designated Driver Challenge when FC Dallas visited BBVA Compass Stadium on June 23, 2017. The Texas rivals played to a 1-1 draw in the derby. Before the match kicked off, 75 supporters helped the Houston Dynamo earn points in the Bud Light Good Sport Designated Driver Challenge, a friendly competition to

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Responsible Fans at the 2017 NCAA Men’s College World Series

TEAM Coalition traveled to TD Ameritrade Park Omaha in Omaha, Nebraska for the 2017 NCAA Men’s College World Series on June 16 – June 20, 2016. More than 1,900 responsible fans participated in the activation while enjoying the pre-game festivities at MCWS Fan Fest. Over the course of the five-day event, 564 photos were taken in front

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Responsible Fans Rewarded at Michigan International Speedway

Responsible fans earned valuable rewards at the FireKeepers Casino 400 on June 18, 2017 at Michigan International Speedway. The track, Busch NA, Americrown and TEAM Coalition partnered to promote responsible drinking and traffic safety at Michigan International Speedway. Before the race, 381 fans made the pledge to be the designated driver for their group. All

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Responsible Fans Rewarded at Ward vs. Kovalev II

On June 17, 2017, Corona Extra and TEAM partnered to promote responsible drinking at the Mandalay Bay in Las Vegas, Nevada. The Responsibility Has Its Rewards (RHIR) Sweepstakes grand prize winner from a previous fight – Rohan Sharma (below) – attended the Ward vs. Kovalev II fight compliments of TEAM Coalition and Corona Extra. A lively 329 fans made

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Responsible NASCAR Fans Rewarded at Pocono Raceway

The Responsibility Has Its Rewards program returned to Pocono Raceway on June 11, 2017 to thank fans at Axalta Presents the Pocono 400 for making the decision to never drive drunk. The track, NASCAR and TEAM Coalition partnered to promote responsible drinking and traffic safety at Pocono Raceway. Before the green flag, 198 fans made

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Belmont Race Fans Celebrate Responsibly with Woodford Reserve

For more than a century, Belmont has been the stage for many of racing’s greatest legends. Each summer horse racing fans enjoy incredible competition in a beautiful and historic setting. On June 9, 2017, Belmont Park was the site of the continuation of a partnership between NYRA, Woodford Reserve and TEAM Coalition that started in 2016 at Saratoga. The

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Cleveland Browns Celebrate Win, 2016 Bud Light Good Sport Designated Driver Challenge

The Cleveland Browns were recognized on June 7, 2017 for winning the 2016 Bud Light Good Sport Designated Driver Challenge against the AFC North. Representatives from the Browns, Aramark, MADD and TEAM Coalition gathered for the celebration. The Bud Light Good Sport Designated Driver Challenge tracked the number of fans who pledged to be designated drivers at all

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TEAM Coalition