Monthly Archives: January 2017

Responsible Fans Rewarded at Frampton vs. Santa Cruz and Zlaticanin vs. Garcia Fights

Responsible boxing fans had the chance to autograph an inflatable boxing glove, pose for a souvenir photo and enter the Responsibility Has Its Rewards (RHIR) Sweepstakes at the Frampton vs. Santa Cruz and Zlaticanin vs. Garcia fights at MGM in Las Vegas on Saturday, January 28, 2017. Corona Extra and TEAM Coalition partnered to promote responsible drinking at

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Responsibility Has Its Rewards at the 2017 Honda NHL® All-Star Game

The NHL® teamed with Coors Light (the official beer of the NHL) and TEAM Coalition to promote responsible drinking at the 2017 NHL Fan Fair™, 2017 Coors Light Skills Competition™ and the 2017 Honda NHL® All-Star Game in Los Angeles on January 26, 27, 28 and 29, 2017. While the NHL® All-Stars displayed their amazing skills on the ice,

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Brown-Forman, HERO Campaign and TEAM Promote Responsibility with Kentucky Women’s Basketball

Brown-Forman, the HERO Campaign and TEAM Coalition partnered to reward responsible fans at the Memorial Coliseum on Thursday, January 26, 2017. The University of Kentucky women’s basketball team took on the Ole Miss Rebels on the court. Before the game the HERO Campaign, Brown-Forman and TEAM Coalition offered fans the opportunity to pledge to have a designated driver

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TEAM Joins NCAA and University of Virginia for 2017 APPLE Training Institute

TEAM Coalition attended two APPLE Training Institutes in January 2017. The first was in Charlottesville, VA, and the second was in Nashville, TN. Both conferences were sponsored by the University of Virginia and the NCAA. The APPLE Training Institute, developed and coordinated by the Gordie Center for Substance Abuse Prevention at the University of Virginia,

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New England Patriots Recognized as Top NFL Team for Designated Driver Program

After a three year hiatus, the New England Patriots have regained the crown as the top team in the NFL for designated driver pledges. Throughout the 2016 season, more than 22,000 fans at Gillette Stadium pledged to be designated drivers and ensure a safe ride home from the game for friends and family. The Patriots

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Responsible Fans at the 2017 NCAA FCS Championship

TEAM Coalition traveled to Frisco, TX for the 2017 NCAA Division I Football Championship on January 6, 2017 to reward fans who made the Responsibility Has Its Rewards pledge to: • Always Buckle Up – Every Trip, Every Time • Never Drive Drunk • Always Have a Designated Driver • Never Provide Alcohol to Anyone Under

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Responsible Los Angeles Rams Fans Rewarded by Corona Extra

Responsible Rams fans had the chance to sign an autograph wall and pose for a souvenir photo at five Los Angeles Rams games at the LA Memorial Coliseum during the 2016 season. Corona Extra and TEAM Coalition partnered to promote responsible drinking at the following games: Rams vs. Carolina Panthers on November 6, 2016 Rams

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TEAM EVENTS WITH Constellation Brands – OCTOBER 2016 TO PRESENT

TEAM Coalition and Constellation Brands partnered on 14 events promoting alcohol responsibility in the current fiscal year. A total of 1,649 photos were taken. Each included a message about drunk driving prevention or wearing your seat belt. Those photos were viewed a total of 8,222 times. That is an average of more than four views per photo. Click the

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Alcohol Responsibility at 2017 Bridgestone NHL Winter Classic PreGame

The NHL teamed with Coors Light and TEAM Coalition to promote responsible drinking at the 2017 Bridgestone NHL Winter ClassicTM PreGame in St. Louis, MO. Prior to the Alumni Game on December 31, 2016, on January 1st and prior to the Winter Classic on January 2, 2017 at Busch Stadium, 1,536 NHL fans made the pledge never to drive drunk, always to have a designated

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Coors Light and TEAM Promote Responsible Drinking at 2017 Rose Bowl

Coors Light partnered with TEAM Coalition to offer a responsibility promotion to USC and Penn State fans in advance of the 103rd Rose Bowl game on January 2, 2017. Before kick-off, 271 fans smiled for souvenir photos after autographing the responsibility ball. Each autograph represented a pledge to never drive drunk and always have a designated driver.    

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TEAM Coalition