|
The National Basketball Association and Anheuser-Busch along with the Louisiana Highway Safety Commission joined forces with the National Highway Traffic Safety Administration (NHTSA) and Techniques for Effective
Alcohol Management Coalition (TEAM) at the 2008 NBA All-Star Game in New Orleans, Louisiana. TEAM Coalition was present at the NBA Jam Session which ran from Wednesday, February 13 through the day of the big game, Sunday, February 17.
TEAM promoted its Responsibility Has Its Rewards campaign, getting the word out to NBA fans to buckle up and never drive drunk. Thousands of fans visited the TEAM Coalition booth where
we snapped free souvenir photos and filmed responsibility videos. Below are photos from the Jam Session:
|
