Super Bowl XLIII Sports Marketing Planner
Welcome to the Cause Marketing and Traffic Safety Planner for Super Bowl XLIII and the Responsibility Has Its Rewards (RHIR) campaign.
The documents, graphics, and guides available on this site are examples of how state offices of highway safety can partner with TEAM Coalition, the National Football League, and local NFL teams and stadiums to promote traffic safety messages.
The messages fall under the umbrella of the Responsibility Has Its Rewards campaign. This campaign encourages positive fan behavior, the designated driver program and safety belt usage.
“Fans Don’t Let Fans Drive Drunk: Always Have A Designated Driver” is the campaign message for the Designated Driver program.
"Buckle Up - Every Trip, Every Time" is the message for safety belts.
The documents, graphics, and guides available on this site are examples of how state offices of highway safety can partner with TEAM Coalition, the National Football League, and local NFL teams and stadiums to promote traffic safety messages.
The messages fall under the umbrella of the Responsibility Has Its Rewards campaign. This campaign encourages positive fan behavior, the designated driver program and safety belt usage.
“Fans Don’t Let Fans Drive Drunk: Always Have A Designated Driver” is the campaign message for the Designated Driver program.
"Buckle Up - Every Trip, Every Time" is the message for safety belts.
