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RHIR Partners with Major League Baseball and Colorado Rockies for 2007 MLB World Series
Responsibility Really Does Have Its Rewards
MLB Designated Drivers Receive Ultimate Reward
to Attend World Series®

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Rockies Designated Driver for the Season and MLB, Cardinal representatives
  Frank Prorock is recognized on the video board during the third game of the World Series®
(l to r) Tom Brasuell, MLB; John Brubach, Colorado Rockies; Frank Prorock, Rockies Designated Driver for the Season, and his guest, Mona; Dan Mullin, MLB
  Frank Prorock is recognized on the video board during the third game of the World Series® at Coors Field


FOR IMMEDIATE RELEASE: Friday, October 26, 2007
CONTACT: Jill Pepper, TEAM Coalition, 202-669-0357, jill@teamcoalition.org

(Denver, CO) -- "Fans Don’t Let Fans Drive Drunk" is the clear message to Colorado Rockies fans as the Rockies host their first World Series® game tomorrow. Throughout the season, the Colorado Rockies, Major League Baseball and the TEAM (Techniques for Effective Alcohol Management) Coalition joined forces to get the word out to fans about the importance of responsible drinking and always using a designated driver.

TEAM Coalition - an alliance of professional and collegiate sports, entertainment facilities, concessionaires, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports facilities – coordinated “Responsibility Has Its Rewards,” a league-wide promotion with Major League Baseball in support of existing designated-driver programs sponsored by concessionaires and brewers. TEAM and its partners are educating fans about the importance of drinking responsibly and always buckling up and designating a driver.

Approximately 300,000 fans pledged to be designated drivers during the season, an increase of nearly 10,000 fans from 2006. More than 6,000 Rockies fans participated in the designated-driver program offered at Coors Field through a partnership with Aramark. From those participants, one lucky designated driver for the season – Frank Prorock of Boulder, CO – was selected.

When the Colorado Rockies host Game Three of the World Series® on Saturday, October 27, Frank Prorock and a guest will be at Coors Field. A secondary prize of a trip to the 2008 All-Star Game® at Yankee Stadium in New York will be awarded to one of the 28 designated drivers for the season whose team does not play in the World Series®.

“This promotion is an opportunity for MLB to show support for the clubs’ efforts in coordination with the concessionaire, brewer, and beer wholesaler to encourage responsible fan behavior. And for the fans, it’s a great reminder that responsibility really does have its rewards,” said Jill Pepper, executive director of the TEAM Coalition.

“Fan safety in the ballpark has always been a top priority for Major League Baseball,” said Baseball Commissioner Allan H. (Bud) Selig. “We believe this is an excellent program that emphasizes fans’ safety to and from the ballpark.”

Through the designated-driver program, fans who sign up pledge to get everyone in their group home safely after the game. “We want the game-day experience to continue to be safe and enjoyable for Rockies fans while they enjoy Coors Field and as they travel home after the games,” said Kevin Kahn, Vice President of Ballpark Operations for the Rockies. “We’re proud to reward our fans for demonstrating responsible behavior with such a great opportunity.”

Americans already know how to “do the ride thing.” According to the 2007 Designated Driver poll conducted by Nielsen Media Research, 72 percent (154 million) of the American adult population have been a designated driver or have been driven home by one.

“We want everyone to make the right play for the World Series® just like they did in Spring Training and throughout the regular season,” said Pepper. “Designating a driver should be part of every baseball fan’s game-day experience, whether it’s April, July, or October.”

If you are attending a World Series® game or watching at a sports bar or restaurant:

  • Be a designated driver or designate your driver before the game begins.
  • Give your designated driver your car keys and your appreciation for making sure you get home safely.
  • Find unique ways to recognize the designated drivers when you are out at a bar or restaurant:
    • Offer to be the designated driver the next time you go out;
    • Cover the cost for parking or even pay for a tank of gas;
    • Whatever non-alcoholic beverage they are drinking, make sure their glass is always full;
    • Pick up the tab for their food and drink.
  • Before you go out, program the numbers for local cab companies in your cell phone so if you find yourself in need of a ride, it’s just one touch away.
  • Pace yourself—eat enough food, take breaks and alternate alcohol beverages with non-alcoholic drinks.
  • Remember, Fans Don’t Let Fans Drive Drunk. If you think someone may be inclined to drive when they shouldn’t, take the keys.
  • Always buckle up – every trip, every time. It’s your best defense against impaired drivers.

For more information, please visit www.TeamCoalition.org or www.rhir.org.

 
 
 
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